With Indians emerging as the top spenders among tourists visiting Singapore, the Southeast Asian country is now wooing the nouveau riche from smaller towns and cities.
“From Bangalore to Hyderabad, Pune, Ahmedabad, Chandigarh and other emerging metros, we are targeting them all through our new marketing strategy,” says Lim Neo Chian, Singapore Tourism Board’s chairman.
“India is a very important market for us. Besides our sixth largest visitor generating market, Indians have emerged as the top spenders in Singapore,” he says.
Indians on an average stay for six days and their spending is nearly 300 dollars. Japanese spend higher than them, but their average stay is just for three days, he says.
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Singapore Gambles on Casinos to Boost Tourism
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