Ghana Tourism Must Focusing on African Market
The African market should form an integral part in Ghanaian Tourism’s Strategy in developing the country as a tourist destination.
A staggering 61 percent of tourists visiting Ghana come from Africa and 88 percent of these African arrivals come from neighbouring ECOWAS. The three top countries are Nigeria- 40 percentage, Cote d’ Ivoire – 14 percent and Togo- 9 percentage. (Ministry of Tourism- Tourism Data Series – Issue 30/ February 2005)
Even though, the data release did not include amount of money spent by these tourists, whatever amount they must have spent cannot be ignored. Even though, there is massive trade traffic between Ghana and its neighbouring countries and that accounts for 38 percent of reasons for travel to Ghana. 38 percent are holiday makers with 20 percent visiting friends and family. For whatever other reasons that people travel to Ghana, our business is to generate repeat tourists as well as generate additional ones.
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