Dolls’ Romance Rekindled?
Apparently Ken still isn’t over Barbie.
Almost two years after the closely watched celebrity couple split after a 43-year romance, Ken is considering a makeover in an effort to win his doll baby back.
Mattel made the announcement Thursday. Russell Arons, vice president of marketing at Mattel, would say only that fans might see big changes this spring.
“A makeover may be just what Ken needs to step back into the spotlight,” she said.
A makeover makes sense as a business strategy, said Chris Byrne, a New York-based independent toy consultant.
“Barbie and Ken are such an integral part of our culture and so aligned with each other, people want to see them together,” he said.
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