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SA Tourism Takes On Three-Pronged Approach For India

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Having done the necessary research required for a new tourism board, the recently appointed Lance Bradley Littlefield, country manager - India, South African Tourism has set plans in place for the Indian market. In an exclusive with Express Travel & Tourism, he outlined his three-pronged approach to tap the avid Indian traveller.

“As a new tourism board, our primary focus will be firstly to focus a lot of energy on the Indian travel trade. Secondly, we will increase our levels of market research to further understand the needs of the Indian traveller and create the right product and last but not the least would be the right identification of the segments. We have two clear target markets we want to initially tap - the wanderlusters or what one would call the emerging youth or Double Income No Kids (DINKS), who have a high level of disposable income and the experienced traveller in the age group of 35-45 years. As a country, South Africa has a lot to offer and there is ’something for everyone’, to the extent that we could also cater for a child-friendly holiday. Considering the Indian numbers which were just approximately 43,000 in 2004, our main focus would be consolidation,” affirmed Littlefield.

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