Pure Romance, one of the largest in- home party plan companies in its industry, is proving that women can not only succeed in a male dominated industry – they can even surpass some of their male retail counterparts.
Pure Romance’s 8,000 plus female Consultants are essentially a new breed of business owners. Although they are offered corporate support, they are generally responsible for the ultimate success or failure of their own personal business.
“The world is a different place than it was 20 to 30 years ago,” said Patty Brisben, CEO and Founder of Pure Romance, Inc. “It is becoming less atypical and much more acceptable for women to be their own bosses when it comes to their careers.”
This transformation is best illustrated by the explosive growth of Pure Romance. Since it’s inception in 1993, the company has already gone from a small business run out of the basement of Brisben’s home to a multi-million dollar corporation. Brisben credits much of this growth to her female Consultants who (much like her) took responsibility for their own success in life.
More: biz.yahoo.com
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